Presenting Products Without Claims
Growing a Legitimate Lab Customer Base
A repeatable, compliant presentation structure for introducing catalog items to a qualified researcher.
The four-step structure
First, the research area and why the compound is classified there. Second, the specification: formulation, format, storage. Third, the documentation: batch COA availability and independent HPLC analysis. Fourth, the practical terms: pricing tier, box options for recurring studies, and ordering process. Benefits to living subjects never appear in the structure.
Presenting the box program
For products with the box option, present the genuine savings calculation exactly as the catalog shows it: the regular 10-unit value, the promotional box price, and the stated savings. Box promotions are customer-facing offers — never publish distributor box pricing, and honor any per-order limits the catalog states.
Key takeaways
- Area, specification, documentation, terms — in that order.
- Use the catalog’s own savings math for box promotions.
- Distributor pricing never appears in customer materials.
All PeptLife Global products are for laboratory research use only — not for human or veterinary use or consumption.